As the world is gradually entering the post-coronavirus period, there is one main question that haunts the global wood industry: where is the Chinese timber market heading?
China is the world’s largest wood and wood product processing country, trading country and consumer country. In 2019, China’s wood processing output value exceeded 2.2 trillion yuan, the total import and export trade was 56.172 billion US dollars, and the annual commercial timber trade volume reached 200 million cubic meters. The wood consumption is nearly 600 million cubic meters.
Even severely impacted by the coronavirus pandemic, China’s status as the world’s largest wood and wood products country has not been shaken, and it won’t be shaken in the near future.
First, the Chinese consumer market is huge, and the middle class group is constantly expanding. At present, China has more than 400 million stock houses, and there is an increasing demand for renovation and renovation of a large number of houses.
Second, China has a complete wood processing industry chain and advanced wood processing technology. Wood companies are transforming into intelligent factories. From the eastern coastal, central to western regions, many characteristic wooden industrial parks have formed industrial clusters, and the development momentum is strong;
In the future, the Chinese wood industry will show four trends:
- First, the wood industry is still an evergreen industry, and there is great room for development and market opportunities;
- Second, China’s timber will also be mainly imported, driving the growth of world forestry; the timber import structure is gradually optimized, and the export of wood products has maintained steady growth;
- Third, the concentration of the Chinese wood industry has further increased, and national and regional brands have gradually emerged;
- Fourth, the pace of consumption of Chinese people has accelerated, and it has developed towards customized, personalized, and diversified needs, and profound changes have taken place in the distribution channels.
With the gradual control of the pandemic, how will companies in the Chinese wood industry can adapt to market changes?
This is what every wood industry person in China is thinking about. After decades of development in the Chinese wood industry, the market opportunities are endless. The pandemic has accelerated the industry’s evolution to the online era. China must focus on online and offline integration, innovate business formats, make good use of new media communication and office procedures, improve work efficiency and quality, and promote performance growth.
Chinese wood industry companies should focus on technological innovation, on the increase of research and development of new technologies, new processes and new materials, master the core technology, continue to innovate, and shape their brand labels.
After the pandemic, the market demand in China’s wood industry is only lagging behind and is not expected to decrease. On the one hand, the coronavirus was a though test for the wood industry in China, and it is also an opportunity for enterprises to progress.Chin
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